Four Types of Marketing For Small Businesses

As a small business owner, you most likely spend quite a large amount of time trying to discern new ways to gain customers. Marketing can be a fun or stressful business. They key is to understand the types of marketing.

Instead of sending your marketing budget in many different directions, you can choose a specific type and be consistent with it. You will quickly see that your marketing budget pays off much more quickly.

Here, you will find information on four of the main types of marketing. This way, you will be able to choose the marketing actions that will work best for your business. You will then be able to point your marketing budget in the right direction.

1. Blanket marketing is a type that is often used by larger business. Blanket marketing means that you spend money advertising to everyone. Many people choose to do blanket marketing by advertising in magazines or newspapers. You will not really have control of who sees your advertising, but you will have the potential to reach many people.

The downside to blanket marketing is that it can be quite expensive, and you could be wasting money marketing to people who may never become your customers at all. Blanket marketing is best for those who have plenty of funds available and who feel that they will be able to gain many customers from the plan.

2. Targeted marketing is a method in which you choose a certain demographic and only market to them. This could mean that you advertise to everyone in a certain area. Alternatively, you could advertise to everyone in a certain age range.

The great thing about targeted marketing is that you will have a much better chance at getting customers since you will be advertising to the types of people who would most likely become customers. The downside is that it will take a little legwork to determine who your target is and then find the right way to advertise to them.

3. Social media marketing could be called the new kid in town since it is relatively a young concept. With this marketing, you use any one of the many popular social media sites to advertise your company. You can also use a daily blog to garner business.

The downside to this type of marketing is that you will be sending your information out to many people who may not be interested at all. With blogs, you will have to take the time to keep the blog up to date. Otherwise, people may stop reading it.

4. The last type of marketing is not marketing at all. There are not upsides to this. It may seem like a way to save money, but when your business fails, you will actually lose a great deal of money. It is extremely important to find marketing funds within your budget.

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Importance Of Medicine In Our Daily Lives

Medicine is considered as one of the most important necessity to all of us. It is derived from the Latin words ars medicina meaning "the art of healing". It is a branch of the health sciences and is the sector of public life concerned with maintaining or restoring human health through the study, diagnosis, treatment and possible prevention of disease, injury and other damage to a body or mind.

It is both an area of ​​knowledge, a science of body system and their diseases and treatment. This branch of science encompasses treatment by drugs, diet, exercise and other nonsurgical means. It is also used to maintain our health. An agent such as drug is used to treat disease or injury. There are different types of medicine, we have herbal medicine, which came from different types of plants, medicines treat in hospital and etc. Herbal medicine, also called botanical medicine or phytomedicine, refers to use of any plant's seeds, berries, roots, leaves, bark, or flowers for medicinal purposes. Long practiced outside of conventional medicine, herbalism is becoming more mainstreams as up-to-date analysis and research show their value in the treatment and prevention of disease. Some of us believe in herbal medicines, for it is pure came from plants and no other ingredients. Herbal medicine also uses for cough, fever, toothache and some other diseases that might catch from our environment. Herbalists treat many conditions such as asthma, eczema, premenstrual syndrome, rheumatoid arthritis, migraine, menopausal symptoms, chronic fatigue, and an irritable bowel syndrome among others. Plants had been used for medicinal purposes long before recorded history. For most herbs, the specific ingredient that causes a therapeutic effect is not known. Whole herbs contain many ingredients and it is likely that they work together to produce the desired medicinal effect

Some medicines may cause problems if you take them with other medicines. This is why it is important to tell your doctor and pharmacist about all the medicines you are taking. And some medicines can cause problems, even if you take them correctly. Call your doctor or pharmacist if you think your medicine is making you feel worse. We take medicine to make us feel better when we are sick.

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Information About Biker Patches

Biker patches are used to distinguish biker clubs from one another. While their main purpose is to denote affiliation, the design can be used to express one's belief, achievement or certain deeds the biker has done.

The One, Two and Three Piece Patch

The one-piece patch usually refers to motorcycle associations; the two-piece often means the rider belongs to a club (this convention is followed by most motorcycle clubs). The outlaw motorcycle clubs use the three-piece patch.

Outlaw clubs are not recognized by the American Motorcycle Association (AMA). The design of the patches will vary per club. However, the top and bottom shapes are almost always shaped like crescents. They are called rockers. It should be stressed however, that the three-piece biker patch are also worn by some non outlaw bikers.

Common Patch Designs

The 1% patch is worn by outlaw bikers as reference to the AMA claims that only 1% of US bikers disobey the law. A patch with an Ace of Spades serves notice the biker will fight for what they believe in till death; a flag patch can denote the biker's place of birth or lineage.

There are also patches that denote the biker's position in the club. There are specific patches for club president, vice president, secretary, sergeant-at-arms etc.

Other Types of Patches

A lot of patches come with wings, but the meaning varies. The wings and colors can mean a lot of things, but most of the time it can refer to sexual acts or crimes committed by the biker.

The FF patch means 'club name forever, forever.' There are several versions of this patch. Hells Angels, for example, uses the patch AFFA The 9er means the rider has Indian blood.

The Number 13 Patch

This patch has several possible meanings. Almost always, the 13 stands for M, the 13th letter of the alphabet. But the meaning of M depends on the clubs. Some say it stands for marijuana, others say it means motorcycle while others state it is methamphetamine. However, a lot of clubs have hidden meanings for the letter M, known only to its members.

Meaning of Other Patches

Men of Mayhem patches are given to a biker who has killed on behalf of the club. Rally badges (or pins) are given out to those who attend bike rallies. The rally can be for a number of reasons, but most do it for charity work.

Skull and crossbones mean the biker has gotten involved in a fight and probably killed someone. The skull and bones can also refer to other crimes committed on behalf of the club.

Some bikers also use the Swastika and Nazi symbols. These do not necessarily imply the biker is a Nazi. Rather it is used to invoke outrage among authorities and citizens. The patches are also used by outlaw bikers to ridicule people not in their club.

As the information above makes plain, biker patches can mean different things. Although the types vary, they all symbolize something of the biker and club, whether they are outlaws or law abiding citizens.

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The Ferrari 360 Modena Sports Car

The Ferrari 360 Modena – A close look at this classic sports car's performance, technical data, features, comparing rivals, history, used prices.

From Classic to Modern:


The 360 ​​Modena sports car was introduced by Ferrari in 1999, and named the car after the town in which the company founder was born.

With a launch price of $ 140,000, the 360 ​​replaced the successful 355 Series, and consisted of the two seater Modena Berlinetta coupe, the Spider convertible, and the Challenge variant.

Unlike the 355 which was fitted with a steel chassis, the 360 ​​featured a new, slightly larger, aluminum space frame chassis, which benefited from the fact that it was up to 40% stronger, and yet was still some 100 kg, or 25% , lighter.

With styling once again in the hands of Pininfarina, there was a move towards softer lines, and included the removal of the pop-up headlights, whose demise was signalled in the 355.

The cabin of the 360 ​​was much more spacious than that in the 355 Series owing to the increased dimensions of the aluminum chassis, and the interior was fitted with leather trim.

Amongst the optional extras were carbon fiber seats, and a racing exhaust system.

In terms of fuel consumption, it registered 13 mpg in the city and 19 mph on the highway.

The body panels were made from aluminum, and it used vacuum assisted 13 inch vented disc brakes all round and linked to ABS, plus coil spring four wheel independent suspension.

Air from the front ducts flowed below the under-tray to the two diffusers at the rear, and this produced a down force which gradually increased as the car accelerated. In this way, road holding was radically improved.

Dry sump lubrication was retained, as was a five bearing crankshaft, ASR traction control, and limited slip differential.

The dampers had their own electronic control unit to manage vertical or horizontal movement in the car.

By the time production ended in 2005, a total of 8,800 units of the Ferrari Modena sports car had been built.


Each of the 360 ​​Series sports cars shared the same larger 3.6 liter, DOHC, mid-engined, rear wheel drive, V8 unit, with five valves per cylinder which, like the 355, utilized lightweight internal components, such as titanium con rods.

It was fitted with a flat-plane crankshaft to prevent uneven firing and timing issues experienced when using a cross-plane unit.

It developed 395 bhp at the redline of 8500 rpm, and 275 ft / lbs of torque at 4750 rpm, the majority of which was available around 3000 rpm.

The compression ratio remained at 11: 1, it continued to use electronic fuel ignition, and was fitted with the latest Bosch ME 7.3 engine management system.

Linked to a six speed, all synchromesh, manual gearbox, or the optional F1-style paddle gear shift unit, it produced a top speed of 189 mph, and a 0-60 mph time of 4.2 secs.

The optional system had two paddles behind the steering wheel such that the right paddle changed up a gear, whist the left one changed down, with each gear change taking a mere 150 milliseconds.

With no clutch pedal, the electronic control unit in the gearbox managed the gear changes when matched to the engine revs.


Typical competition for the Ferrari 360 Modena sports car included the following: Porsche 996 GT2, Aston Martin V12 Vanquish, and TVR Tuscan S. Ferrari performance:


On the second hand market, a Ferrari 360 Modena, in good condition, would sell for around $ 60,000, whilst an immaculate example would command around around $ 100,000.

One of the classic cars from Ferrari.

This marks the end of my Review of the Ferrari 360 Modena sports car

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The Difference Between Digital Books and Ebooks

Most people today, don't know the difference between a digital book and an ebook. In fact, many people think they are one and the same. They couldn't be farther from the truth. They are entirely different species of the same animal.

Digital books

Digital books, sometimes also called electronic books or PDF books, are scanned, digital facsimiles of standard printed, published books. You can think of them as enhanced copies of the actual hard or paperback books we have come to know and love.

When we are talking about the digital version of newer publications, they are pretty much identical to the original. When talking about old or even ancient publication, they are much better than any original you would find on the shelf of your local library. Since they are facsimiles of the original printing, this really increases quality and helps overcome the problems of many older books, such as yellowed pages, stains, see-through or onion skin type paper, colored paper, brown inks, etc. These are scanned pages, not 'copied' pages, and the quality of print truly represents a better quality than the print of the original book.

The great majority of digital books come in PDF format, though Amazon offers a Kindle edition, Mobipocket offers the MOBI version, then there is the plain TEXT format, as well as many others.

Digital books are usually far less expensive than their hard or paperback counterparts, and there are hardly ever shipping costs, unless they are delivered on a CD (Compact Disk).


Ebooks are digital books too, but they were designed and written for the internet. Many, if not most ebooks were never officially "published" at all, unless you count posting something on the internet as publishing.

Most ebooks were meant to be written quickly, with little or no expenses except for possibly distribution. The majority are short, almost always less than 100 pages, usually under 50 pages. Some ebooks are literally slapped together in a matter of hours. Often they are little more than several short reports combined together.

Many ebooks are self-help books, or manuals of some kind, though there are some eBook works of history and fiction to be found if you look for them. More often than not, they have little or no literary value, their intentions being the distribution of facts, instructions and / or ideas.

Sometimes you may come across the eBook version of a hard or soft cover book. It will even be called the "ebook version" of whatever book. But if you look closer, you will find that this eBook version is almost always far fewer pages than the original. You may as well call the "ebook version" the "condensed version" of the book.

Though you will find many ebooks in PDF format, much like digital books, but many come as various generic interactive applications. But don't let the initial attraction of interaction fool you. Even if this sounds like high tech education at first, you will find that there is not much to the promise of interaction. It just disguises the fact that these books are short, technically no more than a few pages, with little to no real practical, and even less academic value.

Last but not least, ebooks are often free or cheap, though you will sometimes find some specialty instruction "programs" costing a hundred of dollars.


Technically, ebooks are digital books, though practically there is a big difference. Personally, I usually prefer a digital book to its eBook cousin.

By Thomas A. Retterbush

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Difference Between Linux and Windows Dedicated Servers Introduction to VPS Hosting

A few years back, there was a fundamental difference between Windows Dedicated Server Hosting and Linux. However, nowadays the companies that use different hosting enjoys compatible services that reduce the difference to some extent. If you invest in a wrong server or a hosting package, no amount of trying will make you satisfied. Therefore, it is essential that you choose a server or hosting package only after understanding the similarities and differences of the servers. You must also make sure to decide the working system before you can choose a server or a hosting package.

Accessibility: One of the primary difference that you'll see in Windows Dedicated Server Hosting and Linux is the way you access each of the servers. Though both the servers allow you to access it through FTP and follow a decorum for transferring information, you can access a server remotely only through Linux Hosting. You can exchange files in both the servers, but only Windows Dedicated Server Hosting allows you to access more grave parts of the server by giving you the advanced control option.

Development: The requirement of the technicians and the programmers are kept in mind while designing and developing Linux Hosting system standard. These applications are utilized later so that as an end customer you get the best functionality based on the Linux Hosting system. Besides, you can also enjoy the development that takes place in the Linux Hosting system so that you get an improved service. On the contrary to Linux Hosting system, Windows Dedicated Server Hosting is developed directly for the end customer. Therefore, it's less complicated.

Programming language: Another mentionable difference between Linux Hosting and Windows Dedicated Server Hosting is the programming languages ​​used for both the servers. While the service providers create Linux Hosting system with the help of CGI, PHP or Perl programming language, Windows Dedicated Server Hosting is created with the help of ColdFusion, ASP, and.NET. You can find differences even in the database management system as Linux uses MySQL database management and Windows Hosting utilizes either SQL Server or MS Access. Thus, you can understand the factors that directly influence the process of development of websites and even applications that are connected to either of these platforms.

Features: Sometimes you will see that some of the developers try to make the websites or applications Windows Server friendly so that those can run on Windows systems smoothly. However, applications or websites on Linux Hosting system can run on Windows computers as well. In that case, you don't face any issues related to the programming language of the server and you can access data easily. Another benefit that you can enjoy while utilizing the facility of any of the servers is that you get the support of the root chairman. Therefore, you can run any assignment without confronting any problems. Linux Hosting system is good in terms of dedicated servers and it is becoming more powerful with the availability of software and applications that are based on it.

Usage: One of the main reasons that Windows Dedicated Server Hosting has become so popular is the easy to use interface. As the user interface of Windows Dedicated Server Hosting has the ease of accessing, you can access and oversee the connected machines effortlessly. You have to simply sign up into your server account to access the nearby connected machines. However, you may require some time to get used to the procedure as the process can run only with certain orders that may become annoying sometimes. On the other hand, the usage has become significantly easy as different people have put their thoughts while creating a Windows Dedicated Server Hosting system. You don't have to worry about facing any issues while utilizing the server because of the simple yet effective user interface of the system.

Security: In terms of security, it's well-known that Linux Hosting system is more secure than Windows Dedicated Server Hosting. You can access the working system of Linux without paying any amount. Therefore, you can make changes that can improve the service of the server as well. The source code is openly accessible to anyone. In the course of keeping the source open, hackers have tried to break into the server and collapse the system, but they have failed. This is possible only because the large community that has been supporting the creation and improvement of Linux Hosting services. In spite of being an open source.

On the contrary, Windows Dedicated Server Hosting patches the gaps by developing some Service Packs or Windows Updates or Patches. There's a dedicated team of developers who try to keep the hosting server secure. Windows system is more prone to virus attack even though the server is closed-source. A large portion of the applications is customized as per the requirement of the users in general and not specific to your personal requirement. In either of the servers, the qualified professionals take care of the security of the servers and maintain the safety so that you can use the servers without facing any difficulty.

Expense: The final and most important point that you must keep in mind and that can be a deciding factor for you is the expense for both the servers. You must be an authorized user of Windows Dedicated Server Hosting as this is a Microsoft product and its safety measures are quite strict. Therefore, you have to pay a colossal amount to use the server and the charges may not be recurring. On the other hand, you can access Linux Hosting system without paying anything as this is an open-source program. Thus, the expenses levied on you is basically nothing. It is clear that Linux Hosting system is cost-effective in comparison with Windows Dedicated Server Hosting system.

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How to Make a Follow-Up Call to a Donor After Sending a Fundraising Letter

Follow-up calls to direct mail appeals or some special events can secure additional donations for your organization. But what do you say?

If you are new to the world of fundraising, you might be uncomfortable calling a donor on the phone. Don't worry – they won't bite! Most guests are delightful to chat with, especially if they really care about your organization.

Here's a sample script you can use to make follow up calls after sending a fundraising letter through the mail.

Start with the obvious:

"Hi, this is (your name) and I'm the (your title) at the (your organization). We mailed you a letter a few weeks ago and I'm calling to see if you got it."

Response could be 'yes, we got it', 'no we didn't' or 'what letter?' Say something next that reflects the contents of the letter.

"As I mentioned in the letter, we've had a dramatic increase in request for our services. We're asking our supporters to make a gift to help us continue to provide services and meet the increased demand."

Then, listen.

You may need to tell them how to send a gift (in other words, be ready with the address). Listen for clues that they don't want to receive any future solicitations, then obviously make a note in your database. Also make a note if they say yes, they'll send a gift in. Offer to send them a pledge reminder if they need it.

Thank them for their time and for their continued support of your organization.

That's it!

Once you make a few calls, you'll get the hang of talking with grand and find a rhythm for yourself on the phone.

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Jobs For Retirees – Finding The Perfect Retirement Job

Working After Retirement

Now I'm living the dream and while I enjoy the freedom of not having to work, working is still a part of my life. Work still provides some positive things that I need and I don't know how to turn off the work ethic that took a lifetime to develop.

The big difference is that now, I'm not committed to 40 hours a week, every week. Most of the retired people I know are still working in some capacity. It's just something we do.

But the question most people ask me when they begin thinking about retirement is "Why work after you retire?" . An old friend of mine had one of the best answers. He said "You can sit on the porch for only so long." He was 80 when he took his last part-time job.

The question I always ask is "What do you want to do after you retire?" and there may be several answers to that question. The decision will generally be based on how financially secure you are going to be after you retire. For some of us, working, even part-time, will be a reality. How many seniors do you see working in restaurants and department stores?

So, what is the perfect retirement job for you?

The Perfect Part-Time Job

The perfect retirement job might be the one you have now. Except on your own terms. I know several people who retired and agreed to come back to work on a part-time basis for their former employer. They get to use their vast store of knowledge, work shorter hours with people they already know and get paid pretty well for it. A win-win situation if you can get it. The place to start is to find out if your company already uses part-time employees or make an offer to your company to provide valuable services after you retire.

If you have technical experience, you might explore consulting as a part-time job. My consulting work started shortly after I retired in 2009 with a phone call from a company asking if I could help them out with a short term project doing exactly what I did before I retired. I've been working four to six months a year ever since.

There are several other possibilities for part-time work that you could consider;

Do you like to drive and travel? Recreational vehicle dealers in your area might have a need for someone to transport motor homes from one dealership to another. Check with your local RV dealers and offer your services as a driver. Some might require a class C driver's license, but the rewards of being paid to travel to different parts of the country in a luxury motor home might be worth the effort.

I know a retired guy who used to drive cars between auto dealerships in his city and another who delivered cars for Enterprise car rental. This type of work is a little more difficult to get into because auto dealers usually have someone on staff deliver cars. It doesn't hurt to ask and it might result in a unique part-time job.

Uber, the ride sharing service that was started on the internet a couple of years ago offers opportunities to generate some additional cash. I don't know what the pricing structure is, but it should be easy to sign up for and generate some extra cash. Another big benefit for a retiree, you get to work when you want to and on your terms.

When most people think about a part-time job, the first thing that comes to mind is a low paying structured job where you report to a place at a certain time, put in some hours and get paid. This works and has been the norm since forever. But, the real key to finding unusual ways to earn extra cash is to look around, watch the news and see what is happening in the world today.

If you see something unusual that interests you, check it out. It might just be the perfect part-time job.

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